What Does an SEO Specialist Do?


Search Engine Optimisation is one of the most important aspects of digital marketing for any business, enabling companies to be found online by potential customers. A successful SEO strategy requires a wide range of skills, including knowledge of keyword research and the ability to write effective copy. SEO Specialists identify strategies, techniques and tactics that will improve a website’s rankings in search engines, increasing traffic and driving conversions.

Does social media affect SEO?

Many seo specialists uk work in-house as part of a marketing department, although freelancers are also common. Large corporations may have multiple SEO Specialists, whilst SMEs may employ only one specialist or a team of people with a broader marketing remit.

An SEO Specialist will be required to work with a wide range of stakeholders, including web developers, management, content writers, PR teams and social media experts. This is a role that requires strong communication skills, as SEO Specialists need to be able to explain complex concepts simply and effectively.

SEO is a constantly evolving field, and the best SEO Specialists keep up with changes to Google’s algorithms and other search engine updates. This keeps them ahead of the competition and helps to ensure their clients’ websites remain at the top of the rankings. Search Engine Optimisation is an essential component of any digital marketing campaign, and with an expert SEO company UK you can be sure that your website will rank well on SERPs.

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